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Alexa completes three years in India after launch

Credit: Google

More than 17 lakh people ask Alexa to play a song. While there there were some quirky ones as well from the audience in India. For one, customers said “I love you” to Alexa 19,000 times a day in 2020, which is up 1200 per cent from 2019, according to the company. There were also 6000 requests per day asking Alexa ‘Will you marry me’.

Amazon’s Alexa voice assistant has completed three years in India, and as per company officials more customers in non-metro cities have purchased an Echo device, accounting for over 50 per cent of users in the country in 2020. Amazon also claimed that India’s interactions with Alexa increased 67% last year. Further, customers asked Alexa to control a smart home gadget 8.6 lakh times every day.

Customers put in requests for a ‘joke’ around 9000 times per day. There were 19,000 requests per day asking Alexa to ‘kahani sunao‘ or tell a story, while requests to make an animal sound were at 43,000 times a day.

Be it the Echo device in the living room, 100+ Alexa built-in devices or your favourite smartphone, it is heart-warming to see users across the length and breadth of the country across age groups find value and adopt Alexa in their daily lives”, Puneesh Kumar, Country Leader for Alexa, Amazon India said.

“For us it is always Day 1 as we learn from our customers and continue to add new features, improving Alexa’s understanding on topics that matter to users locally,” he added. As part of its third anniversary celebrations, Amazon is also announcing a sale on Alexa devices starting 12 midnight on February 15, for 24 hours sellers.

According to Amazon, songs like Shree Hanuman Chalisa, Shaitan Ka Saala, and Baby Shark are amongst the top five most requested songs on Alexa.

Himanshu Johari
the authorHimanshu Johari