The Indian Premier League’s media rights are up for renewal for the cycle 2023-2027. The top management of the Board of Control for Cricket in India and the IPL would have hoped for a skyrocketing sale of the Indian Premier League with the new 10-team format, but it turns out that things are not looking good so far.
Patel attributed the drop in viewership to the removal of the Covid-19 restrictions across the country stating that people might be watching the games in restaurants and pubs.
“Things have opened up and people are travelling compared to what we faced in the past two years. We also believe a lot of people are now watching the games at restaurants, pubs and clubs. What we see is one connection and hundreds of people watching,” Patel said.
