iPhone users are more loyal than Android users. This is not us saying but a recent survey conducted by SellCell does, which throws light on how Apple loyalty is seeing an all-time high.
The survey was conducted in the US in early March and takes five major smartphone brands (Apple, Samsung, Google, LG, Motorola) into consideration. Here’s a look at the findings.
iPhone loyalty base increases
It is revealed that iPhone loyalty has reached 92 per cent this year, which is more than the 90.5 per cent mark achieved in 2019. This means that a large number of people wish to upgrade to a new iPhone to replace the existing one. Only 8.1 per cent of people want to switch to an Android-based brand. This could be accredited to Apple’s growing focus on the privacy.
When asked about the reasons, 45 per cent of the surveyed people revealed that they like the brand. 21 per cent of them are tied up to Apple, 16 per cent of them never faced any issues with the brand, 10 per cent of them don’t want to hassle of changing between iOS and Android, and the other 8 per cent of the people want to stick with what they know, in this case, the Apple ecosystem.
People who aim to switch to another brand primarily chose Samsung (with 45 per cent), Google (35 per cent), Other brands (9.2 per cent), LG (6.1 per cent), and Motorola (3.7 per cent).
Further, when asked about the reasons for switching from iOS to Android, better tech, other brands’ design, the urge to buy the latest model from other brands, a liking for Android, a fancy change, and better privacy were provided.
