As Valentine’s Day is near we can see people buying gifts for their loved ones . A survey in this regard stated that men tend to spend far more on this occasion than women . Why ? What is the reason behind this ?
An Indian gifting portal conducted the online suvey with 3000 respondents across different age groups (18 to 45 years) from metropolitan cities to decode the country’s passion for Valentine’s Day, which falls on February 14.
The survey shines the light on the ideas, behaviour and gifting patterns that are expected this Valentine’s Day.
Almost 68 percent of respondents stated their intent to celebrate Valentine’s Day in some manner, with 37 percent planning time with their Valentine alone, 22 percent with their friends, and 8 percent looking forward to their first date this Valentine’s.
Also, there’s a large variation between the preferred gifts for men and women.
Most men plan to play safe with flowers (42 percent) or chocolates (27 percent) but a significant number (17 percent) are getting more adventurous, and plan to gift something naughty.
The top three gifts in the women’s list for their Valentines are gadgets (34 percent), perfumes (19 percent) or accessories (16 percent). Interestingly, naughty gifts are still fairly low in the list of gifts to give, for women.
Whatever it may be, a Valentine ‘s Day gift is expected, with one in seven women saying they would even break their relationship if they do not receive a Valentine’s gift this year, as per the survey.
Also, it is rather motivating for married women to note that 41 percent of married men pre-plan for Valentine’s Day as compared to 31 percent unmarried men who prepare in advance for their girlfriends.
Ashish Chandani, chief operating officer and co-founder, Giftease.com, said Valentine’s Day is among the largest peaks for the brand in terms of traffic and sales.
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Some other findings from the survey: 42 percent females feel Valentine’s is over-hyped, compared to 47 percent males – but many will still celebrate; 15 percent respondents feel Valentine’s should be a national holiday; and 29 percent of men, and 31% of women, have changed their Valentine at least once in the last five years.