New Delhi : Airtel has launched its second cheap 4G smartphone under its ‘Mera Pehla smartphone’ initiative. The company on Monday announced its partnership with another Indian mobile devices manufacturer named Celkon to launch its second 4G smartphone called Celkon Smart 4G at Rs 1349. Only few weeks ago, Airtel launched its first 4G smartphone Karbonn A40 in partnership with Karbonn Mobiles.
The Celkon Smart 4G is a full touchscreen 4G smartphone at an effective price of Rs 1349. The smartphone 4G has a current market price of nearly Rs 3500. The device sports a 4-inch touchscreen, dual SIM slots and FM radio.
“We are pleased to partner with Celkon in our endeavour to bring affordable smartphone options to the market and build an ‘open ecosystem’ of low cost devices. Celkon has strong brand affinity and deep distribution in southern Indian markets, and our partnership will enable us to serve a large set of customers with this affordable smartphone proposition. Airtel’s ‘Mera Pehla Smartphone’ proposition has received an extremely positive response from customers and we look forward to bringing more device partners on-board in the near future,” says Raj Pudipeddi, director , Consumer Business & CMO, Bharti Airtel.
To avail of this offer, a customer needs to make a down payment of Rs 2849 for the 4G smartphone and make 36 continuous monthly recharges of Rs 169. The customer will get a cash refund of Rs 500 after 18 months and another Rs 1000 after 36 months, taking the total cash benefit to Rs 1500. In case the customer does not wish to opt for the Rs 169 bundled plan, she/he has the flexibility of doing recharges of any denomination and validity as per individual requirements.
However, to claim the cash refund benefit, recharges worth Rs 3000 must be done within the first 18 months (to claim the first refund installment of Rs 500) and another Rs 3000 over the next 18 months (to claim the second refund installment of Rs 1000).
The ownership of the smartphone is completely with the customer and there is no need to return the device to Airtel/Celkon at any point to claim the cash benefit.
Celkon Smart 4G is available at all leading mobile stores. Customer can purchase the smartphone from any of these stores and get the prepaid recharge done from any Airtel retailer. After sales support for the device will be provided by Celkon through their service network.
