Noida: Multiplex major PVR Cinemas in a move to bring immersive and interactive content for its customers today launched India’s first HP Virtual Reality (VR) lounge in association with HP India.
With this facility-housed at PVR ECX, Mall of India, Noida-buying a movie ticket at PVR ECX will allow customers to explore a whole new library of fascinating and adventurous immersive and interactive content curated from various genres like drama, fiction, science fiction, horror and action, among others.
Joint Managing Director, PVR Ltd, Sanjeev Bijli told media persons, “The lounge will be available for free to PVR customers for next 15 days and after that, people who want to access the lounge facility will be charged Rs 100.”
The VR lounge was inaugurated by Bollywood heartthrob Ranbir Kapoor-will allow movie-goers to experience a new dimension of entertainment while they wait for their film to begin.
Kapoor told reporters, “It is a mind-blowing experience to go through the VR experience. But being an actor, I fear that it might take away audience from movie theatres as they may get hooked to the VR experience.”
However, Gautam Dutta, CEO, PVR Cinemas, added that since VR is a 15-20 minute immersive experience, it will certaily not push audience away from movie watching.
This brand new concept at PVR ECX has four VR pods equipped with latest technology of OMEN gaming laptop by HP that delivers an exquisite immersive and interactive experience, blurring the lines between what is real and what is not.
